About: kenberry@mediaconsultantshawaii.com

A veteran publisher schooled by respected universities and leading media companies Ken organized MCH to help clients navigate challenging virtual terrain separating traditional and new media. His immersion in web publishing during the past decade has revived a passion for writing and occasional blogging.

WRITING: Six Golden Rules

Posted on July 13, 2012 by kenberry@mediaconsultantshawaii.com in Content Marketing

Storytelling today is serious business. Companies of all sizes are discovering that good stories, tweets and blogs can move people to action. All writers are not capable of creating content that sells but those with a broad range of skills are suddenly in huge demand. Is there a secret behind...

THE ABSENCE OF USELESSNESS: 5 Common Website Mistakes

Posted on June 20, 2012 by kenberry@mediaconsultantshawaii.com in SMALL BIZ WEBSITES

By the time Kathy Smith* opened her new business brimming with potpourri in Chattanooga’s quaint Northshore district there was little left over in her budget for advertising. Eager to get the word out about her small shop hidden beneath decks and staircases, she called a friend for help developing a...

About: kenberry@mediaconsultantshawaii.com

Recent Posts by kenberry@mediaconsultantshawaii.com