Content marketing is currently the rage but it’s been around for more than a century, since the John Deere company first leveraged corporate storytelling in The Furrow magazine. With scant reference to John Deere equipment, articles that educated farmers on new planting and cultivating technology led to unprecedented sales for John Deere products in the 1920s.
Everyone still loves a good story and surveys show decision makers prefer to get information from articles rather than ads. In our new digital era, almost everyone is a publisher. But content marketing must do something for your business and that’s where we come in!
Storytelling is an art. Our expert writers understand how to create customized content for businesses that will resonate with today’s audiences, social communities and search engines. We’ll show you how to create compelling stories that engage customers, enhance brand loyalty and drive traffic to your website.
We can help you learn how to tweet a good story in 140 characters, add intrigue and credibility to a 1,400-word summary in your annual report, or convert your traditional newsletter in to an interesting blog!